Eat Better Co has raised ₹17 crore ($2 million) from a Pre-Series A fundraise co-led by Prath Ventures and Spring Marketing Capital. VERTICES PARTNERS represented lead investor Prath Ventures on this transaction. The transaction team was led by Vishal Mehta (Partner) and Vikrant Anand (Partner), along with Shagun Rathi Mittal (Senior Associate) and Associates, Vidhi Shah, Cashmira Poonacha and Mohammad Kaif. Founder and Managing Partner Vinayak Burman provided strategic inputs. Vikrant Anand, Vishal Mehta Bombay Law Chambers represented lead investor Spring Marketing Capital on this transaction. Goyel & Goyal represented the existing investor, Java Capital, on this transaction. The transaction team was led by Akshit Goyal (Founding Partner). Akshit Goyal Eat Better Co. is a company founded in 2020 that produces and sells delicious, healthy snacks. The company focuses on providing healthy alternatives to traditional snacks, emphasizing ingredients and preparation methods that prioritize health and taste. Their products have been featured on Shark Tank India. Prath Ventures is a Mumbai-based early-stage venture capital firm founded in 2022 by Piyush Goenka and Harmanpreet Singh, focusing on seed to Series A investments in digital consumer businesses and their enablers across India, with a fund corpus of ₹225 crore backed by investors including SIDBI Funds of Funds; its portfolio includes Nothing Before Coffee, Eat Better, Jimmy’s Cocktails, Assembly Luggage, and Aukera Jewellery. Spring Marketing Capital, founded in 2019 in Bengaluru by Arun Iyer, Raja Ganapathy, and Vineet Gupta, operates as a venture capital firm that combines capital investment with brand-building expertise, primarily investing in Series A and B stage consumer-facing businesses such as Agilitas Sports, GIVA Jewellery, Niyo Global, and Purplle, offering strategic marketing support alongside funding. Source: https://www.barandbench.com/dealstreet/vertices-partners-goyel-goyal-act-on-eat-better-co-pre-series-a-fundraise