VERTICES PARTNERS advised its long-standing clients* PLIX (Satiya Nutraceuticals Private Limited)* and* Promoters of the company – Mr. Rishubh Satiya and Mr. Akash Hiren Zaveri*, as they sold an additional 24.09% stakes to Marico Limited for INR 1012 Crores (USD 105.42 Million), in this Mergers and acquisition transaction. This brings Marico’s total holding in the startup to 84.09%.
Marico has earlier acquired 37.75% stake in D2C nutrition brand Plix for ₹369.01 Cr in July 2023, and it further acquired 25.25% of the paid-up share capital by May 2025. Marico Limited plans a complete buyout of the startup by July 2027.
The transaction was led by Founder and Managing Partner, Vinayak Burman along with a team that included Partner, Vikrant Anand, Principal Associate, Varun Kaka, Associate Manager, Nishtha Khandelwal, and Associate, Tushar Patial.

Media Link: https://economictimes.indiatimes.com/markets/stocks/news/marico-raises-stake-in-plix-parent-to-84-09-q2-revenue-expected-to-grow-in-double-digits/articleshow/134711889.cms?from=mdr
https://inc42.com/buzz/marico-acquires-additional-stake-in-plix-for-%E2%82%B91012-cr-to-complete-buyout-by-july-2027/
https://entrackr.com/news/marico-acquires-2409-additional-stake-in-plix-parent-for-rs-1012-cr-12626990
https://www.bwdisrupt.com/article/marico-raises-plix-stake-to-84-09-with-rs-1-012-cr-acquisition-626980